Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who ignore marketing automation are missing out on powerful resources.
According to EmailMonday, around 56% of companies use some form of marketing automation, and 40% of B2C companies plan to adopt the technology.
But marketing automation can be overwhelming, with so many different platforms, integrations, and services available. How do you know what works best for your business?
Don’t worry. You’re not alone.
In this guide, we’ll go through the following:
What marketing automation is
What the benefits of marketing automation are
Some examples of marketing automation
How to get started with marketing automation
Let’s start by defining marketing automation.
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What is marketing automation?
Marketing automation uses software, tools, or processes to automate repetitive tasks. This frees up time for more important tasks or increases efficiency. Automation can be used as part of an overall marketing strategy or for standalone tactics, such as email marketing, lead generation, sales, social media management, alerts, analytics, and reporting.
What are the benefits of marketing automation?
There are five main benefits of marketing automation. Here’s how it helps marketers and businesses.
1. Save time and money
The main benefit of marketing automation is it can save time and money because it automates repetitive tasks, such as sending emails or social media posting, which can reduce marketing expenditure.
For example, the University of Buenos Aires saved 28 employee salaries and $100,000 per annum by automating its student communication.
Except of article about University of Buenos Aires increasing efficiency by 500% using automations
2. Increased sales
Marketing automation can increase sales, as it allows companies to scale their marketing efforts across multiple touchpoints, campaigns, and channels at the right time.
This sports nutritionist generated $50,000 in eight weeks by adding exit-intent automation.