What is a footer? New social icons: add WhatsApp! What to put in the footer: the essential elements What to put in the footer: Extras that increase impact In summary We would like to introduce you to a new feature that you can use to customize your social icons using a collection of great examples of functional, original and effective footers. If you think that the footer of your email is a marginal element, a simple accessory, it's time to rethink the thing from another angle. What is a footer? Afooter, as its name suggests, is the base , the base on which your campaigns and newsletters are based. The footer is used for that set of brand communications that fall under the sphere of trust : credibility, recognition, reliability, and reputation.
As we said, it is the basis with which a company and a beneficiary build a relationship of trust . Without affecting the open rates, the footer makes the difference especially in the phases of the funnel in which your interlocutor is not yet fully engaged , but is in a gray area where he will have to decide whether to credit your brand (by continuing to receive emails) or exit (unsubscribe). New social icons: add WhatsApp! We decided to come back to this theme Image Masking Service because we introduced an interesting new feature in MailUp: during the creation phase of the email, it allows to add new social icons to the footer , some of which already exist, and others that can be fully customized. The novelty is in the BEEeditor : just insert a Social module in the body of the message. Inside, you'll find the new social icons and the Add Custom Icon feature that you can use to insert a new item,
complete with image and URL. Let's look at three examples of using the new feature. Now you can: Insert the logo of your company , your blog or a product with a strong identity Change the layout of all social icons by standardizing the style according to your taste or brand identity Insert the logo of an instant messaging platform such as WhatsApp to allow the recipient to start a conversation with your company with a single click.