The anti-spam laws of most countries require certain information to necessarily be included in the email, and the footer is where to put it. To ensure you communicate well with your customers and prospects, always include : The unsubscribe option In the form of links ( unsubscribing is the most frequent), this option must give recipients the possibility of no longer receiving your emails . How best to manage the unsubscribe process is a chapter in itself, which we won't dwell on here (you'll find everything you need to know in this blog post ).
Contact information This generic label includes: Link to the company's site : a logo with a link to the site or a short list of a few other sections of the company's site, such as a blog, the home page, or job offers in the company. Address for correspondence : we live in the digital age, but it is good to know where the messages really come from in the world; E-Commerce Photo Editing Service Contact e - mail address : this information can be requested together with the correspondence address. This is the email address that readers can use to "reply" to the message or get in touch. Authorization Reminder This is the footer section that answers the question " Why am I getting this email?"