The novelty that I have to tell you is aimed at those who want to innovate in strategies, find new buyers and increase the chances of sale. And much more than that: I am going to show you with which tool you can implement all these practices. So, if you are a Producer and you already have content created or you are an Affiliate and you really want to evolve your business, you just have to keep reading. Shall we start? How to find new buyers without spending anything more? The Webinar or also known as live , live broadcast or live class , is a way to attract new buyers, create a connection with the public and reinforce your image as a reference in the market. But your strategy can go further so that you maintain contact with the participants and you can also convert them into buyers. With the Hotmart Webinar solution, it is possible to broadcast live, create sales triggers during the live and even download the list of registrants and viewers once the broadcast is over. With this list in hand, it is possible to contact those people in different ways according to your strategy. Create sales triggers during the webinar and increase your chances of selling more During the live broadcast on the product, send a sales trigger with the link 工作职能邮件数据库 to the payment page (payment page) of the product, with a differentiated price, exclusive to those who are live. The trigger resource is in the chat itself and gives you the opportunity to insert a link with an eye-catching text to encourage people to click and buy right then and there! It is even possible to use the offer to call the participants for the live broadcast. For example: "Special price on my new product only for those who are in my live webinar!". It is also possible to insert a priority access link . The call in this case could be: "Today there will be a priority access exclusively for those who are in my live class!". Generate expectations for the launch of your product Make a sequence of live broadcasts with small moments of testing and experience of your new product, and a section of questions as a pre-launch tactic. And, to generate engagement with the audience for the next direct, insert the link of the next webinar using the trigger resource. Also use the tactic of the test or the test combined with that of scarcity. The Hotmart Webinar tool allows transmissions of up to 2 hours and with a maximum audience of 200 people. Use it to your advantage in disclosure. For example: "A trial class of my new course only for the first 200 people who enter the webinar!". Increase the sales of an already launched product with exclusive content Make a broadcast to strengthen your image of authority on the topic of your product. During the broadcast, take the opportunity to talk and answer questions from your audience, creating a relationship with the new base that is live. When you feel that the audience is engaged, activate a trigger with the link for your course. To arouse people's curiosity even more, let them know that anyone who buys through this link will have access to a community in the Hotmart Sparkle application with exclusive and complementary content. Exclusivity is an attraction argument and can be used in various ways. In addition to this advice that I have given you, it is possible to put a direct link to a WhatsApp group and notify that whoever is part of the group, during the broadcast, will have access to a special price of the course.