Why isn't the "List Technique" very effective? The List Technique isn't consistent. Proponents of the List Technique tend to only send out follow mailing list up messages when their companies have "big news" List Technique messages don't give the potential customer any additional information about the product or service in question. He can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you've just moved your headquarters? List Technique mailing list messages convey a "big list" mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products What follow up method really works? Following up with each lead individually, multiple times, but at set intervals, and with pre-written mailing list messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products!