The anti-spam laws of most countries require certain information to necessarily be included in the email, and the footer is where to put it. To ensure you communicate well with your customers and prospects, always include : The unsubscribe option In the form of links ( unsubscribing is the most frequent), this option must give recipients the possibility of no longer receiving your emails . How best to manage the unsubscribe process is a chapter in itself, which we won't dwell on here (you'll find everything you need to know in this blog post ). Contact information This generic label includes: Link to the company's site : a logo with a link to the site or a short list of a few other sections of the company's site, such as a blog, the home page, or job offers in the company. Address for correspondence : we live in the digital age, but it is good to know where the messages really come from in the world; E-Commerce Photo Editing Service Contact e - mail address : this information can be requested together with the correspondence address. This is the email address that readers can use to "reply" to the message or get in touch. Authorization Reminder This is the footer section that answers the question " Why am I getting this email?" This is also a good practice in terms of deliverability, as it further reduces spam complaints and helps maintain your reputation as a sender. An example of a permission reminder? " You have received this message because you are subscribed to the MailUp blog" . Privacy Policy Allow the reader to obtain information on the methods of storing personal data . What to put in the footer: Extras that increase impact Add a picture This is a delicate operation due to the limited space available, but it has great potential. Animage allows you to combine the personalization of a signature at the bottom with the incisiveness of an email marketing campaign.

What is a footer? New social icons: add WhatsApp! What to put in the footer: the essential elements What to put in the footer: Extras that increase impact In summary We would like to introduce you to a new feature that you can use to customize your social icons using a collection of great examples of functional, original and effective footers. If you think that the footer of your email is a marginal element, a simple accessory, it's time to rethink the thing from another angle. What is a footer? Afooter, as its name suggests, is the base , the base on which your campaigns and newsletters are based. The footer is used for that set of brand communications that fall under the sphere of trust : credibility, recognition, reliability, and reputation. As we said, it is the basis with which a company and a beneficiary build a relationship of trust . Without affecting the open rates, the footer makes the difference especially in the phases of the funnel in which your interlocutor is not yet fully engaged , but is in a gray area where he will have to decide whether to credit your brand (by continuing to receive emails) or exit (unsubscribe). New social icons: add WhatsApp! We decided to come back to this theme Image Masking Service because we introduced an interesting new feature in MailUp: during the creation phase of the email, it allows to add new social icons to the footer , some of which already exist, and others that can be fully customized. The novelty is in the BEEeditor : just insert a Social module in the body of the message. Inside, you'll find the new social icons and the Add Custom Icon feature that you can use to insert a new item, complete with image and URL. Let's look at three examples of using the new feature. Now you can: Insert the logo of your company , your blog or a product with a strong identity Change the layout of all social icons by standardizing the style according to your taste or brand identity Insert the logo of an instant messaging platform such as WhatsApp to allow the recipient to start a conversation with your company with a single click.

When you connect with a prospect, personalized video content helps you stand out and get noticed. Successful marketers say the best time to spice up that prospecting email with a video is when you're doing cold prospecting, sending a follow-up email , or when using the lead-based sales approach. account. Note that by adding a video to the sales email, you are only grabbing the prospect's attention. For loyal customers, a video on a sales email serves to establish credibility and personalize the experience. When trying to build an existing relationship through sales emails, be sure to share marketing content. The benefits ofvideo on sales emails include video is more interesting, visual; he is more human and leaves a lasting impression. 3. Make sure you stay in touch without overloading readers When using email for sales, it's necessary for you to stay in touch with your prospects. Ideally, contact them regularly but do not overdo it. Aim to bring some value to every interaction. It may seem simple, but you have to use the Image Masking Service right tools and determine the right intention. You can take advantage of the smart reminders present on your emailing software. Email automation ensures you don't fall behind when keeping in touch with existing customers. One mistake marketers are likely to make is to send out so many emails and end up overloading readers. In an ideal situation, a customer chooses how often to receive email updates. When such a rule applies, make sure your marketing department adheres to the rule. When customers receive too many emails per day, it frustrates them and they are likely to opt out. Include the change email frequency option with every email you send to your audience. This allows the customer to feel in control of their inbox. The ultimate reward is that you get more emails read since the customer is in control. 4. Invest in your email subject line Learn how to create a catchy email subject line. The email subject line compares to the blog title. It determines whether the recipient marks the email as read, deletes it, archives the email, or reads the email. Avoid these tips and tricks as they are likely to get you blacklisted. For most people, headlines in emails containing gimmicks or tricks erode trust and can damage your reputation.